Ever have one of those perfect Sundays?
Recently I had one- I took my 18 year old son to the Ravens game. But we didn’t just watch the game. We were actually in a sky box with great food – and nice and toasty inside the box.
He’s 18 and a senior in high school so there wont be that many more opportunities to do this with him.
WHAT I SAW AND WHY YOU NEED TO KNOW!
We were enjoying the game and I started to notice a plane flying over with banners. One of them really caught my eye. It was for a company called Kirby Builders. Now remember the stadium was full with almost 70,000 people of all ages and backgrounds.
Just for giggles I googled “banners on airplanes” and found that it cost over 5000
dollars to have this banner flown around the stadium for 5 minutes ( basically 3 passes).
THIS IS THE SAME PROBLEM WE MAKE IN OUR BUSINESS!
Everyone wants/needs more business so we are told to “Go get your name out there”
Well stop and think about this for a minute
Kirby Builders is a commercial building company- There were 70000 plus people in the stadium How many of them would even be able to work with Kirby builders?
This is no different than you being offered
– Placemat ad in a restaurant
– ad in a magazine or newspaper
– ad on the radio or tv
– Banner on a shopping cart in the supermarket
I could go on and on – but the point here is “GETTING YOUR NAME OUT THERE MARKETING” is ok for BIG BRAND
name companies – not for us!
We are far better off targeting our prospects – sending them messages that are targeted to them and
are meant to elicit a response. Even better when these efforts are trackable so we can know if they are producing the results we want.
– Targeted Direct Mail
– Ads in specific publications or media where you know your prospects are looking
– Ads targeted JUST to referral partners
– You Tube – Facebook and Linked In Marketing
– Having your Own book on a topic you promote
Hope you have a productive day- and please share this with anyone who would benefit. Feel free to leave a comment.
Pass this on to anyone you think would benefit from this information!