We all seem to be very busy these days which is good news. But I want to share something with you that could be a game changer in your business.

EVERYONE WANTS WHAT IS HARD TO GET – please re-read that

While you are watching your cell- sitting by your computer and watching your e-mails – you are stressed. You DON”T want to miss a call or an e-mail – or a text.

Now think about this for a second- I understand we need to be responsive. But are you acting like a commodity or an expert? Are you giving off subconscious messages to your prospects and referral sources-


A few years ago I was diagnosed with a tumor that was likely cancer. My wife immediately called the head of the head and neck cancer center at U of M hospital- We expected to need to wait months for an appointment since he was one of the top specialists in the country.

Years before- We needed to have my son tested by a specialist. Everyone we called was booked for months but we didn’t have months to wait. Finally we reached a specialist who said they could see us tommorow or the next day. Morning or Evening were available.


​Why? Because we wanted to see an expert and what expert is open all the time.STOP Sending the message that you are desperate-

Act like a pro. Of course I’m not even going to go into the whole discussion of picking a niche – becoming the expert and letting everyone know. But the next time your cell rings- a text comes in or an e-mail- just try waiting.

Let them feel like they are chasing you !!! Once you do the rate question will often go away and you will finally be seen as the true expert you are!

I would love your feedback –

Brian Sacks

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