Don’t you hate :
1. Rate Shoppers who take your knowledge and go elsewhere for their loan
2. Realtors you do a great job for who never call again 
3. Wondering where to get new deals – without spending money on zillow or desk rental fees.

The solution I have come up with is 3 simple sentences

  1. Pick a Niche
  2. Become THE expert
  3. Let Everyone Know About Your Expertise

    The problem is what niche?

    Reverse Mortgages– now a pretty crowded space
    New Construction- most have their own preferred lenders or in -house companies
    Renovation Loans- great niche- not a lot of competition but most companies do a poor job
    Small Commercial Deals- Not bad – but these lenders tend to change their guidelines often and some have just recently pulled out of the market with no notice.

    The issue is that if you don’t appear different your life as an originator stinks
    You have to work twice as hard and still not earn what you are capable of.

    So I am going to pull back the curtain on my own business on Feb 25 @ 2 eastern

I will reveal how you can become the OBVIOUS EXPERT in your area in a niche
where 7.3 million buyers are looking for a home.

Best of all – This Niche has almost ZERO competition

Grab your seat now

Brian Sacks

PS- On this training I will reveal the exact process I use that you can simply copy and paste- I still originate every day just like you- in the trenches

Hope you can make it because there may not be a repaly

Secret Formula That Turns Renters Into Loans and Realtor Relationships

Grab your seat for our live training Tuesday Jan 26 at 2 eastern


Finally have realtors chasing you
Without begging-chasing or paying expensive marketing fees

ON this training I will share with you the formula I developed and use


On this live training I will share this “secret” formula with you that

1. Allows YOU to finally control your production and never have to beg for business

2. You will finally have a predictable and stable income each and every month

3. You will SELECT which buyers you want to work with and which REALTORS you want to work with

4. YOU will have buyers who are already sold on using you BEFORE they even speak to you.

5. You will be able to finally follow up on all the prospects you “Want” to follow up with but never get to.

Grab your seat now — THERE MAY NOT BE A REPLAY !

Hope to see you Tuesday
Brian Sacks

Jan 20th- This is a Game Changer For Originators- Can You Make It?

WE all know that Realtors can be a source of business but what if you never had to beg a Realtor for business again.  Life would be great huh?

What if you had an expertise that had them chasing you since their in -house or normal go to originators have no

idea how to help this group of buyers?

Live Training Jan 20th –  I will show you how YOU can become in the expert in this niche of 7.3 million buyers now in the market that almost no other originators are going after.


Grab your seat


Dedicated To Increasing Your Production,

Brian Sacks


PS- Come to think of it- you can actually market to other loan officers for these loans too?
How’s that for a game changer.

Grab your seat

BRIAN SACKS- LAST 2 TRAININGS of 2015 and Grab New Book- ( FREE)

Let’s first start with Gift # 1
In this book I show you the step by step system I use to have realtors chasing me and you can too.

You can read it in a hour  and it shows you each important step of the process – why it works and how it works.

Training # 1 will be DEC 9th from 3-4 eastern

How To Quickly Explode Your Production With The 7.3 Million Buyers Now Able to Purchase a Home

This is a wide open niche with less than 1 % of Originators even knowing these buyers exist.

TRAINING # 2 WIll be Dec 15th from 2-3 eastern

This webinar will be all about a way to GET REALTORS CHASING YOU and create a consistent flow of buyers

Who are Already Sold On Using you BEFORE they even call.

Now I know you are NOT going to be happy about this but there will NOT Be a replay of either session
So I hope you can make them.

Dedicated To Increasing Your Production,

Brian Sacks

PS- I have thought about selling this book since it provides such detailed information. I know many people offer books that are no more than just a sales letter- this one has all the details in it and even screen shots so you can see them



Before I share the results with you I wanted to take a moment to share with you how important the question is and how you MUST pay attention to it.

I hear Originators constantly struggling to be successful but never quantifying what success actually means for them.  Is it 50,000 or 100,000 or 500,000?

Is it working 40 -50 80 hours a week?

So stop right now- before we go on and quantify what YOUR GOALS are.

How many units will you need to reach that goal?
What marketing activities will produce those deals?
Should you be going after a different type of business or borrower?

Now let’s get to the survey results

33% said that time management was the big issue

28%  said that lead generation was the big issue
11% had competitive pricing concerns
18 % had problems implementing
10% actually achieved their goals.

When you look at these results it shows me that most of the issue is that many don’t have a plan. Their business is running them instead of them running their business.

You will never ever have enough time so you must plan your day and time block
You will never have the best pricing – so you must pick a niche to be expert in
You MUST have a system that generates new deals systematically

You MUST implement even if you do so poorly- You can always improve

BUT THE BIGGEST ONE is you must have plan and monitor it weekly and monthly.

Otherwise you are going to fall for the “Next Shiny Object” syndrome and never get any real traction.

Don’t just read this- think about how you can integrate into your business.
Dedicated To Increasing Your Production
Brian Sacks

BTW — 3 things

PS # 1– One of the 3 ways I generate leads consistently is from my Renters Into Loans system
PS # 2– The way I easily overcome price issues and generate new deals and realtor relationships is by being expert in a large niche with very little competition
Watch this replay
PS # 3- Now that I have seen these results I am seriously considering putting together a coaching program for serious originators who want to make 2016 there best year ever so stay tuned.
It will cover time management – implementation – and of course marketing

Have you checked out our new website yet?

Buyers No Other Originators Are Marketing To?


Good Morning – Hope your day is off to a good start.
On Tuesday November 3rd I will be sharing with you how I have grown my production without spending a ton on ads or begging realtors for business.

There are now over 7.3 MILLION buyers that few other loan officers are going after- and even fewer know how to help
I hope you can make this training – and yes – there will be a program offered at the end but only if you are interested,

There are a number of VERY profitable and easy to implement strategies I have been personally using to DOMINATE this market and grow my production and you can too!

So if you are interested in growing your production and getting realtors chasing you make sure you are on this training.

Have a great day – See you Tuesday Nov 3rd  at 3 eastern?
Brian Sacks

PS- Check out this recent article  —  2015 YEAR OF THE BOOMERANGBUYER

Do You Hear These Realtor Excuses?

Realtors are an important part of our business. With rates going up
and everyone looking for new business , I thought I would
share with you one of the most common excuses you will hear
from realtors and exactly how to handle them.

Back in 1985 , when I was a realtor, loan officers would constantly
bombard us on a daily basis, dropping off rate sheets and begging
for business. In order to get any work done and avoid hurting anyone’s feelings we developed some standard come backs that
were designed to have the loan officer leave us alone.

One of the most common responses was I am just a listing agent.
On the surface you can see just how ridiculous that statement is.
Think about it.
Does that mean that if someone comes to this
realtor to purchase a home they will turn them away?

Of course not.

So what they are really saying to you is Leave me alone because you have not shown me why I should consider working with you.

Here are some ideas to think about for your response. First I would mention that you love working with listing agents because:

– I am able to get your seller ( who are now most likely buying a home) pre approved for a mortgage.

– I help listing agents sell homes by coming to open houses to
pre approve everyone who comes through

– I can sponsor a brokers open house so your sellers home can be
exposed to all the other agents in the area. ( for the cost of 100.00
you can buy the food and meet all the other agents in the area)

– I can prepare a mortgage option / financial product sheet for
the property that prospective buyers can use to see their payment
and program options for the property.
-I can add your property to my is now listed account and easily get it on social media like facebook – You Tube and Pinterest and other sites.

These ideas will all be of benefit to the listing agents and allow you to get your information in front of potential new clients.

Wishing you success

P.S. if you would like to increase your production by 37 % in the next 92 days with less stress here is more information go to
This systems will show you how to have realtors chasing you for business instead of the frustration you are having calling on closed real estate offices or begging for business .

The BIG Difference In Success Most Loan Officers Miss


Yesterday during one of my one on one consultations the loan officer on the other end of the phone asked me a question that might be one you are asking as well.

We all want to succeed but how?
This loan officer was doing 3-4 loans per month and wanted to double that business. But he had a few problems that he wanted my advice on.

First- He realizes that refi’s will have to eventually slow down to a crawl and he will need to actually go out and generate purchase business. He has very few realtor relationships in place and has no real idea how to build them.

Second– He has a very limited budget of about 500 a month top spend on marketing. Like all of us he is being bombarded with pitches all day long for programs that will send him leads.
No really- I had to call his name a few times before he got back on. He had fallen into the same trap that most of us are either in or have fallen into. His big idea during our call was to figure out which trigger lead company would be best and wanted my opinion.

What I told was that he could NOT possibly be successful until he had buyers and realtors chasing him. That’s when he dropped the phone.

All of these tactics simply make you an ANNOYING PEST instead of being an invited guest.
You are chasing people who don’t know who you are and you are “pushing “ yourself on them as a salesperson.
I showed him the system I created and use. I simply laser target the person that I want to call me. This person has a certain income level and is currently renting.
They receive my mail which simply offers a FREE REPORT. They opt in – hear my sales message and then either call me or don’t.

If they call me they have already heard my message and realize why they should be using me. REMEMBER- I have NEVER SPOKEN with them yet.

If they don’t call I have a systematic e-mail system that follows up with them for at least 12 months.

Compare that to trigger leads or Zillow leads etc.

Let’s be honest you are one of many calling them. You have NO IDEA if they are qualified or not. They HAVE NOT invited your call. If you do reach them they will likely blow you off or simply tell you that they will call you back and never do.

My system allows me to be one of one instead of 1 of many marketing to them. But worst of all is that these leads are treated as one and done while my system allows you to follow up on auto-pilot for a full 12 months without lifting a finger or needing to remember to follow up.

Now you know why he dropped his phone right? In sales it’s all about who’s chasing who. Your job is always to get buyers and realtors chasing you. Best of all your follow up is on “Set it and Forget it” mode so you can have buyers calling you who are already sold on using you BEFORE you speak with them.
That’s true freedom!

Dedicated To Increasing Your Production
Brian Sacks

PS- This is exactly the same process and system my members at use to grow their production each and every month.


I just got off the phone with an agent who is giving a loan that she says MUST close in 30 days. As we all know that would have been fine BEFORE Oct 3rd.
But with the new TRID rules- it’s not impossible – but not probable.
What will you say when you get a call like this?
Most loan officers will try to kill themselves and take this deal. They will not set the proper expectations and will therefore be blamed for problems they have no control over. They will be stressed out and unable to bring in new business and their lives will stink until this loan closes- which likely won’t happen in the 30 days.
No one wants to lose a deal or a relationship. But you should never ever set yourself and your staff up for failure either. It’s simply not fair to live up to unrealistic expectations.

Here’s What I Told This Agent.
I appreciate you and your business and because of that I will ONLY commit to a 60 day closing. If that doesn’t work I totally understand but here’s our timeline.
30 days- not likely
45 days – attainable if everyone meets the dates I give you with NO EXCEPTION.
60 days – very very attainable and likely.
So YOU need to write a 60 day contract and if we are able to close sooner of course we will. This way you will be happy and your buyer will too.

We always seem to take blame for things we can not control. Our jobs are challenging enough without taking on extra burdens.
So here’s what you should do-
1. I created a form that I hand to the borrowers with key dates we must meet and items that are still needed along with the date they MUST be in.
I have them sign this form- Now it is IMPOSSIBLE for them to say “They didn’t know”
I then give this form to the listing and selling agents.
I then created a chart/excel sheet that I refer to daily. This form has all of the important dates for each file and also has the trigger date- meaning a few days before each date that I can still gather any information that is not in.
For Example- financing approval date has a submit by date 7 days prior so if we are still missing documents I have some time to notify everyone and still make those dates.


Dedicated To Increasing Your Production
Brian Sacks

PS- Want a steady stream of pre-approved buyers and the ability to finally have agents chasing you?

PPS- Want to market to the 7.3 million boomerang buyers everyone else seems to be ignoring?

Which One Are You?


Over the years I have managed and trained thousands of originators. Some were great. Some were terrible. Some were average middle of the road.

What separates the great loan officer from the other 2 groups?  It’s not talent- It’s not a better skill set ( although that helps) it comes down to motivation. 

On my desk for the past 30 years I have had 3 ROCKS on my desk each of which has a particular thought on it. I like to keep them in front of me so that I am always reminded of what needs to be done.


There are 3 types of people.

1. People who WATCH things happen.

2. People who MAKE things happen.

3. People who WONDER what just happened.

The good news here is that YOU GET TO CHOOSE which group you want to be in.

Go make something happen right now- you absolutely can and must. Because what you do or don’t do today will determine your income 60-90 days from now.

Now you may be wondering WHAT to do?

So here comes a shamless offer.

If you are interested in how to create a consistent flow of new buyers YOU can hand over to agents-  visit

If you are interested in working with the 7.3 million boomerang buyers who are coming into the marketplace – well I’m sorry but we are 100% sold out.  But I will hopefully offer this one of a kind program again soon.

Brian Sacks
Working on putting a blog up but for now you can post on

Want To Finally Have Realtors Chasing You?